Description

The Campaigns feature allows you to append a banner image after a signature template for a set period of time. The image contains a hyperlink to connect your users to specified content. The Campaign appears in your email after any active signature and is not connected to a signature template. It does not take up a signature slot and allows you to control access to your Campaign content across custom date and time ranges, for example, for limited-time marketing campaigns.

How to access it

  1. Log in to Exclaimer and select Campaigns from the menu sidebar. This opens the Campaigns screen.


    Select Campaigns from the menu sidebar to open the Campaigns screen.

  2. Select Create Campaign.


    The Create Campaign button is found in the Campaigns screen header.

Using the Campaigns feature

Select an option below to view the related instructions:

Creating a Campaign

To create a Campaign:
  1. Select Create Campaign to open the New Campaign screen.


    The New Campaign screen.

  2. Select the Enable this Campaign toggle to set the Campaign as Enabled. This allows the campaign to be used.
  3. In Campaign Name, enter a name for your Campaign.
  4. Select Add Banner Image to upload a banner image for your campaign.

  5. To replace the banner image, select the upload icon.


    The upload icon appears next to your image.
  6. To add alternative text to be shown if the image cannot be displayed or for descriptive purposes (for example, with screen readers or accessibility software), enter your text in the Alt Text field.
  7. Enter the destination URL for your Campaign image in the Target URL field. This will create a hyperlink for your image to connect users to. UTM parameters are permitted in the URL composition for click tracking. For more information on click tracking within Exclaimer, see our knowledge base resources on Engagement Analytics.
  8. Enter a start date and time and end date and time for your Campaign by typing into the entry fields, or by using the calendar picker.

  9. Select Save from the unsaved changes banner.


    The Save/Cancel banner appears on the screen when you have any unsaved changes.

    Your campaign is now displayed in the Campaigns screen.
  10. To return to the Campaigns screen without saving, select Cancel Changes.

Viewing the Campaigns screen

The Campaigns screen displays a list of your campaigns.


The Campaigns screen displays your Campaigns and their details, including editing options.

Each campaign displays the following data and options:

Display Purpose
Name The name of the campaign.
Image
An image preview of the Campaign banner.
Senders Which email addresses may send emails with the Campaign attached.
Configuration

Displays the following information:

The status of the campaign. The available statuses are:

  • Live - the Campaign is enabled and currently within the set date range.
  • Disabled - the Campaign is not enabled.
  • Scheduled - the Campaign is enabled but the start date has not yet been reached.
  • Completed - the Campaign is enabled and the end date has passed.

Only Campaigns that are Live will be applied to signatures.

The start and end date of the Campaign.

Which recipient types the Campaign can be sent to. For more information on recipient types, see Signature Recipients.

Edit

Select Edit to reopen the Create Campaign window, where you can edit the Campaign in the following ways:

  • Upload a new banner image
  • Change the campaign name
  • Enable or disable the campaign
  • Change the start or end dates
  • Edit the URL
  • Edit the alt text
Manage Select Manage to open the Manage screen for the Campaign. This contains configuration options within the tabs. For more information on configuration options, see Manage Campaign rules.

Delete -

Ellipsis menu

Select the vertical ellipsis icon to access the Delete button.
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